Zac Moffatt’s digital team may not have carried the day for Mitt Romney, but he talks to Forbes about lessons hard learned and changes in the digital media landscape Republicans cannot ignore in 2014 and beyond.
As the Obama camp celebrated its victory over Mitt Romney last November, the campaign’s digital side received an outsized share of praise.
To some, the 2012 election was the birth of a new form of campaigning, where precise digital targeting and data reliant outreach proved itself over big budget media buys spread across the country’s swing states.
While the Obama campaign rejoiced, the Romney campaign’s digital team was left to wonder what happened. And in silence for the most part. As the head of Romney’s digital effort, Zac Moffatt, told us, “If you win, you get to talk about it.”
So, interested in what Moffatt had to say, we jumped on the line with him to try get a read on what the past year has been like.