Over the course of the last few months all we can talk about is potential Presidential candidates. Discussions of who’s in, who’s out, who’s still undecided, and who’s just in it for the book sales overwhelm our news feeds. But I contend we’re focusing on the wrong priorities.
This debate has been centered on who has the ability to raise enough money to win. I say we should ask ourselves who can earn the votes to win. It’s important for us to remember that we are not the voters that win Presidential races.
Swing voters win races. They’re everyday Americans. They don’t know the swing states. They probably don’t know what a ‘swing vote’ is. And chances are they didn’t vote in the 2014 election (shocking these people exist, right?). It’s these Americans that only go to the polls in Presidential races that actually decide who’s going to be President.
Any politico who follows elections will tell you candidates can win the money race and lose the election; for some reason no one remembers that in Presidential primary conversations. Republicans seem to think as long as we have a candidate with fundraising capacity, we have a candidate with the capacity to win. Those two are just not the same, and we need to remember which one actually wins elections. The candidate who can best reach this everyday American is the candidate that will be the next President of the United States.
Who do you think is the most capable of capturing the attention of this American and restoring their faith in our party? I certainly don’t have the answer to that, but I think that’s real the Million dollar question.