by Nick Stone
Do endorsements matter on the campaign trail?
People are dogging on Mitt Romney for racking up primary endorsements, but I think they speak volumes. Those who know how to make government work trust Mitt Romney to make it happen.
In Florida, Jeb Bush’s endorsement matters when he cares enough to get out on the stump for a candidate. He could have done more to make Bill McCollum our governor, but I digress mildly appalled.
In Louisiana, popular Governor Bobby Jindal could sway voters.
In Ohio, many credit Bob Portman for pushing Romney over the top. In Michigan, Governor Bill Snyder’s endorsement could have meant the world to Republicans on the fence.
Endorsements might not make up people’s minds but they do make undecideds take a second look at the candidate receiving them. Stealing an endorsement from an opponent can also push squirmy or soft supporters back into the undecided camp, making them easy to pick off. So let’s say endorsements do matter but it also matters: whom they are from, when they are rolled out and if they are otherwise effectively used.
In the presidential race, perhaps we’ve overlooked the most significant endorsement of all. In 2008, Rick Santorum unequivocally endorsed Mitt Romney as a real conservative leader that would be a great presidential candidate. What do you say that in 2012 we hold Santorum to his words or call him out for being a liar?
That’s what I thought too.